Château de Vinzel
Un classique
With Studio Iconiste, Château de Vinzel revisits its heritage — a classic from La Côte reimagined with style. The wine labels were originally inspired by the beloved book covers collected by one of the estate’s owners in the early 20th century. Through a renewed brand strategy, this literary concept finds new life — quirky, witty, and full of character, but never old-fashioned. Here, words play, humor teases, and taste buds are awakened. With “Vin d’Expression”, the château’s wines speak — and they command attention. The visual identity and communication become a playground for creativity.
Context
Château de Vinzel wanted to refresh its communication. This estate in the La Côte region of French-speaking Switzerland is renowned both for the quality of its wines and for its remarkable aging potential.
Challenge
The Château had a remarkable story. One of its owners, in the last century, had given the brand labels that resembled book covers. This literary identity set it apart.
Result
The Studio revived these codes with a touch of provocation. Through a communication concept built around “Vin d’Expression,” Château de Vinzel plays with words, boldly blending history and humor.
