Sanbitter
SanBitter is the little red bottle that the Swiss love. Irresistibly colorful, delightfully retro, and totally trendy, it has all the makings of an icon.
context
The little bottle is already well known in Switzerland. This Italian-born brand is particularly beloved in the country.
challenge
How do you imagine the ecosystem of this brand so that it highlights its festive, colorful nature and iconic status?
résultat
Iconiste crafted SanBitter’s strategy and developed a bold, distinctive communication universe for this irresistible little bottle.
Client Direction
Detlef Schattner, Nestlé Waters
Art Direction
Arbnon Pajaziti
Creative Direction
David Bader
Client
Lianza Charlotte, Nestlé Waters
Typography
Grilli Type (GT Flexa)
Project Management
Alexia Albuquerque
