STEP
With the goal of introducing citizens to a committed public service dedicated to wastewater valorization, Iconiste revitalized the visual identity of the Yverdon-les-Bains Wastewater Treatment Plant. In this captivating “Eaudyssée,” you’ll find both printed and digital awareness messages, as well as a large traveling exhibition. Starting from a non-proprietary logo and a non-existent graphic territory, the goal was to create a positive, educational, and strong system.
Context
Starting from a non-proprietary logo and a non-existent graphic territory, the goal was to create a positive, educational, and strong system.
Challenge
The aim: to tell a compelling story and bring the content of this treatment plant to life through energetic illustrations and playful key messages.
A fresh identity with plenty of humor across various communication channels—print, digital, and especially in the spatial design of the traveling exhibition at the WWTP!
